When I was a little girl, I struggled deeply with self esteem issues. It wasn’t until about the age of 25 or so that I finally had, had enough of other people determining how I felt about myself that I finally found that strong girl inside of me. I have a pre-teen girl myself now and it is extremely important to me to instil some good self esteem in her. Unfortunately I see her struggle sometimes and it reminds me of that girl I was once.
I am happy to find out that Dove, the brand you know for thier “real bodies” in thier ads and the great products, is teaming up to make self-esteem a target of thier campaign.
Dove® research shows that it is still important for us to address girls’ anxiety about looks, as there is a universal increase in beauty pressure and a decrease in girls’ confidence as they grow older. Key findings from our latest research include:
• Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
• Only 11% of girls globally are comfortable using the word beautiful to describe themselves
• 72% of girls feel tremendous pressure to be beautiful
• 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
• More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic
SOURCE: Dove Research: The Real Truth About Beauty: Revisited
Any time is a good time to start a conversation with a girl in your life about beauty, confidence and self-esteem. Not sure where to start? Download the Let’s Talk toolkit to get some great advice.
Created with Jess Weiner, Dove Global Self-Esteem Ambassador, this is a great resource for all women on starting a conversation in a simple way. Ask, Share, Listen and Act — you’ll find unintimidating ways to do make these a natural part of your talk about Self-Esteem.
Anxiety about beauty begins at an early age, and can even keep girls from doing what they love. You can change that with a conversation. Reach out to the girl in your life and talk to her about beauty, confidence and self-esteem.
You can find the expert tips and real-world advice to get started on the Self-Esteem Wall. Then, once you’ve had “the talk,” share your experience to help inspire other moms and mentors.
You can share a sentence, small story, or upload your favorite photo of you and the young girl in your life from your desktop, Facebook or instagram.
Help Dove reach their goal of boosting confidence in 15 million girls by 2015.
How do you help your your girls (if you have any) with creating a positive self image? Will you be visiting the Self esteem Wall or checking out the Toolkit?
Thanks to Dove for sponsoring today’s discussion!